Country of origin – campaign 2021

The Challenge

IDM South Tyrol is planning a campaign that shows South Tyrol in an authentically humorous way, focusing on the classic South Tyrolean industries of wine, vegetables, speck, milk and apple. The project is developed by the advertising agency Carl Nann in cooperation with the production company Sandgrain.

Our solution

Lime is involved in the project as a service production. We take care of the support in South Tyrol, bring the Italian part of the crew into the project, communicate with the locations and local service providers and help to coordinate the workflow.