Forward to simplicity

The Challenge

In 2021, the Global Forum Südtirol puts the theme of simplicity at the center of the event. We were given the job to produce a teaser that approaches the topic in an abstract way and allows room for interpretation of the event title “Forward to Simplicity”.

Our solution

The term “forward” in the event title represents the future. In our trailer, this element is covered by the child’s hand. The child’s hand creates simple geometric shapes, simplicity, from a chaos of LEGO bricks. What remains is the key visual of the 13th Global Forum South Tyrol.