Becoming a pirate

The challenge

The Family Hotel Posta in S. Cristina needs new videos. They should be cheeky and funny, cool and lively, show the hotel and all the numerous toys for children that make the Family Hotel Posta a children’s paradise in the Dolomites.

Our solution

We develop a story that initially shows a little boy who arrives to the family hotel. He is an adult, he gets out of the car, checks in and makes his way to his room. When he passes the Villa Dumbo, the part of the hotel that is only accessible to children, and sees the other children playing, his inner child is awakened and he is eager to play with the other kids. The boy makes his dream of being a pirate come true and goes on a treasure hunt … The result is a five-part campaign through which the seven-year-old actor leads in a playful way.