The Vitalpina Hotel Dosses is a renowned address when it comes to active holidays in the Dolomites in Val Gardena. This all-encompassing offer, which challenges the body through various sporting activities and then pampers you with a wide range of relaxation options and excellent cuisine, needs to be packed into a video advertising campaign. The contrast of the everyday life to the active offer should be the center of the campaign.
We develop a concept for a video series with eight parts in which the everyday life of a couple is contrasted with an active holiday in the Vitalpina Hotel Dosses. The videos are distributed via social media advertising campaigns.