Our own platform “Südtirol Shop” has to be advertised. The aim of the campaign is to create awareness towards small and local retail. We wanted to show what local producers and stores had to offer. The biggest challenge with this project was the strictly limited budget and therefore the need to develop a guerrilla marketing strategy.
We build the social media marketing of Südtirol Shop on several pillars and develop a concept that is integrative with the platform: various small businesses are regularly presented through a blog section, and well-known personalities are sought and won as testimonials and incorporated into the overall marketing concept of Südtirol Shop. The Südtirol Shop ads go further: the content on social media leads to the platform, on which products and retailers are then suggested. We also started a video campaign and were able to regularly reach a large part of our target group with a small budget.