Viologic is a brand that makes cereals and snacks and is represented in supermarkets throughout northern Italy. We have received the job to set up Facebook and Instagram channels for Viologic and to fill them up slowly. In addition, we had to think of a strategy that makes the brand memorable and gets it into people’s heads.
We create the channels, organize regular photo shoots with models to bring the products to life in various everyday scenarios. In order to increase the awareness of the brand in general, we work with a large number of different mini-influencers from northern Italy, who keep posting stories and posts about Viologic products. This is how we achieve that Viologic as a brand appears regularly in the feed of a large number of people.