An explanatory video simply presents facts, information or processes. As the name suggests, something is explained. This can be achieved through animated videos, interviews, or a combination of the two. As always, the chosen means should serve the purpose of making an explanation process leaner.
Do you have a topic, a process or a fact that customers or employees keep asking about? Then an explanatory video could save you valuable time: Instead of explaining the same thing over and over again, a video can be made that explains the topic once and for all. In this scenario the video becomes a process-optimization-tool.
of the companies state that, thanks to explanatory videos, fewer support requests are received. (Wyzowl, 2020)
of users prefer to watch a video about a product or an issue than read a text about it. (Wyzowl, 2018)
of video marketers say that videos directly increased sales. (Wyzowl, 2020)