In a product video, the focus is on the product. Most of the time, the product usually is shown in action to show exactly how everything works. The most common uses for such videos are trade shows and the product subpages of company websites. Product videos aim to increase the audience’s confidence in the product by showing that everything works reliably.
The first thing to do is to brief us about your product. What can it do? What problem does it solve? How does it work? And most important: does it have USPs that set it apart from similar products? After we’ve got all the relevant information, we develop a visual concept and plan a setting in which the key features of your product are presented in the best way possible.
of companies state that videos can make their products or services easier to understand. (Wyzowl, 2020)
of marketers say they can generate more leads with videos. (Wyzowl, 2020)
of users watch a video before buying an app or software. (Wyzowl, 2019)